Drafts for Jamie only. Each piece in Jamie's voice, sector-tagged for context.
Content → Pipeline attribution
What the last 30 days of content has put into the book. Computed across the team.
Last 30 days
4
Posts published
Across three voices
→
9
Inbound enquiries
From 7 accounts
→
6
In pipeline
Engaged / Discovery
→
0
In proposal
Decision near
→
1
Won
£10k/mo weighted
Sector
JWJamie·Subs·LinkedIn
Most subscription brands track churn. Few track it by despatch cohort.
Most subscription brands track churn. Few track it by despatch cohort.
I pulled 18 months of data for a snack-box brand last week. Subs whose first three boxes arrived on the promised day churned at 4.1%. Subs whose first three boxes were late once churned at 11.7%.
That's not a fulfilment problem. That's a £40k/year retention problem the marketing team will spend three months trying to fix with email automation.
If you're a sub brand and you don't have despatch-on-time visibility by cohort, you're optimising the wrong thing.
JWJamie·Drinks·LinkedIn
Breakage rates on glass: what the carriers do not want you to know
Breakage rates on glass: what the carriers do not want you to know.
Royal Mail Tracked 48: 0.9%.
Yodel: 2.4%.
Generic 2-man pallet: 0.3%.
But the cost-per-breakage is not just the unit. It's the customer service time, the replacement-and-refund double-touch, the Trustpilot review, the lost lifetime value.
We model breakage at £19 per incident — well above the £6.50 wholesale cost of the bottle.
If you're a drinks brand and the only number you look at is unit shipping cost, you're missing 80% of the picture.
JWJamie·Subs·LinkedIn
6 weeks until Q3 subs peak. Here is the calendar mistake brands keep making.
Six weeks until Q3 subs peak. Here is the calendar mistake brands keep making.
They lock the box content in week 1.
They print the inserts in week 4.
They send the despatch schedule to the 3PL in week 5.
They realise they're 30% over forecast in week 6.
Then they ask why they got short-packed.
The order of operations matters. Get the despatch window to your 3PL before the marketing schedule, not after. We have customers who plan backwards from despatch capacity and customers who don't. The first group never has a peak-season disaster.
JWJamie·Drinks·LinkedIn
The new HMRC excise audit window: what drinks brands need to know
The new HMRC excise audit window kicks in this autumn.
If you ship duty-suspended stock and you cannot reconcile every movement against a registered bonded warehouse, you are in trouble.
The brands that survive this are the ones with proper W6/W8 reconciliation built into the pick process. The brands that don't are the ones still tracking it in a spreadsheet next to the despatch sheet.
We've helped two distilleries clean theirs up this quarter. The third is mid-audit and ringing us hourly.
If you're a UK distiller or alcohol importer, this is the deadline that matters.
JWJamie·Subs·Blog
The unit economics of subscription fulfilment, properly
Draft: 1,200-word blog on subs unit economics. Covers contribution per box, pick-cost decay at volume, returns-handling cost, cohort-level despatch metrics. Three brand snapshots (anonymised). Targeted at founder/operator readers. Slot for InterSend's despatch-cohort dashboard graphic.