Drafts for Laurence only. Each piece in Laurence's voice, sector-tagged for context.
Content → Pipeline attribution
What the last 30 days of content has put into the book. Computed across the team.
Last 30 days
4
Posts published
Across three voices
→
9
Inbound enquiries
From 7 accounts
→
6
In pipeline
Engaged / Discovery
→
0
In proposal
Decision near
→
1
Won
£10k/mo weighted
Sector
LMLaurence·Charity·LinkedIn
A charity director told me last week that Gift Aid is "an accounting problem"
A charity director told me last week that Gift Aid is "an accounting problem".
It's not. It's a fulfilment problem.
If supporter packs go out late or wrong, the donor never updates their Gift Aid declaration. HMRC requirements force you to chase. The unclaimed-Gift-Aid pile grows. One mid-size charity I spoke to this month had £47k sat in unclaimed Gift Aid — most of it from supporters whose first welcome pack arrived three weeks late.
Fulfilment isn't logistics for charities. It's the first promise the donor sees you keep.
LMLaurence·Drinks·LinkedIn
Why every drinks DTC brand should be calculating bottle-weight contribution
Every drinks DTC brand should be calculating bottle-weight contribution.
A 750ml bottle weighs ~1.3kg packed. Three bottles tips you into the next carrier bracket. AOV jumps from £42 to £58, but shipping cost rises by 60p.
Most brands stop there. The smart ones look at gross-margin-per-order — and they realise the customer who buys six bottles is twice as profitable as three buyers of one bottle each.
Marketing for AOV. Pricing for bracket. Fulfilment for actual contribution.
We have brands doing this and brands that haven't started. The gap between them grows every quarter.
LMLaurence·Charity·LinkedIn
The supporter pack is the most under-engineered piece in charity fundraising
The supporter pack is the most under-engineered piece in charity fundraising.
Charities will A/B test the donation page for six months. They will not A/B test the welcome pack.
Welcome pack open-rate, retention-to-second-gift, time-from-sign-up-to-first-pack — these are measurable, repeatable variables that compound. A 4-day delay to first pack cuts 18-month supporter LTV by ~22% in the data I've seen.
Your fundraising team measures donation conversion. Your fulfilment team measures pick accuracy. Nobody measures the bridge between them.
LMLaurence·Drinks·Blog
Bonded warehousing for DTC drinks brands: what changes after £1m turnover
Draft: 1,400-word blog on bonded-warehouse mechanics for drinks DTC at scale. Covers W6/W8 documentation, audit triggers, the practical cost of registering. Specifically for distillery and wine-importer founders. Anchors the new HMRC excise post (sam-drinks-excise).