Drafts queued for the team. Approve to schedule, or edit inline. Posts published in the last 30 days have brought 9 inbound accounts into the pipeline.
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SWSam·Subs·LinkedIn
Most subscription brands track churn. Few track it by despatch cohort.
Most subscription brands track churn. Few track it by despatch cohort.
I pulled 18 months of data for a snack-box brand last week. Subs whose first three boxes arrived on the promised day churned at 4.1%. Subs whose first three boxes were late once churned at 11.7%.
That's not a fulfilment problem. That's a £40k/year retention problem the marketing team will spend three months trying to fix with email automation.
If you're a sub brand and you don't have despatch-on-time visibility by cohort, you're optimising the wrong thing.
SWSam·Subs·LinkedIn
6 weeks until Q3 subs peak. Here is the calendar mistake brands keep making.
Six weeks until Q3 subs peak. Here is the calendar mistake brands keep making.
They lock the box content in week 1.
They print the inserts in week 4.
They send the despatch schedule to the 3PL in week 5.
They realise they're 30% over forecast in week 6.
Then they ask why they got short-packed.
The order of operations matters. Get the despatch window to your 3PL before the marketing schedule, not after. We have customers who plan backwards from despatch capacity and customers who don't. The first group never has a peak-season disaster.
SWSam·Subs·Blog
The unit economics of subscription fulfilment, properly
Draft: 1,200-word blog on subs unit economics. Covers contribution per box, pick-cost decay at volume, returns-handling cost, cohort-level despatch metrics. Three brand snapshots (anonymised). Targeted at founder/operator readers. Slot for InterSend's despatch-cohort dashboard graphic.
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SWSam·Subs·LinkedIn·17 May
Returns rate on subs is a leading indicator. Most brands treat it as a lagging one.
Returns rate on subs is a leading indicator. Most brands treat it as a lagging one.
A 6% returns spike this month is a 12% churn spike next month. Always. The customers who return the box this month are signalling they're done. The cancellation comes 30 days later.
If you wait for the cancellation number to move, you've already lost the cohort. The intervention has to happen the week the returns move.
How quickly does your 3PL surface this? Daily? Weekly? Monthly in a board pack?
Published — last 30 days
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SWSam·Subs·LinkedIn·8 May
Speciality coffee subs have a per-unit problem
Speciality coffee subs have a per-unit problem.
Per-bag cost looks small. Multiplied across 800 subscribers, with a weekly refresh schedule and a roastery 4 hours from the despatch warehouse, it isn't.
We work with two roasters who moved their packing to InterSend last quarter. Both saw per-unit fulfilment cost drop 23% — not from cheaper labour, but from cutting the roastery-to-warehouse leg out of the operation.
If you're a coffee sub roasting in one place and despatching from another, that gap is where the margin lives.