Monday 13 July
Financial pulse
Cash, GP, debtors, and the per-brand-customer profitability picture — all in one view, refreshed daily.
Cash
£312k
+£25k MoM
vs same month last year +£84k
GP · MTD
£71.4k
17.1% rate
YTD £354.2k · last year £312.6k
Revenue · MTD
£417k
YTD £2.07m
+£86k vs same period
Debtors · aged 30+
£41k
17% of book
Total £237k · 60+ £9.4k · 90+ £2.1k
What the numbers are saying
- Hammersmith Vermouth margin down 1.1pt MoM — peak-week capacity at our SE bay is dragging fulfilment cost per order up. Worth pricing-review conversation before Q3.
- Cash position covers the engagement cost (£6.5k/month) 48× over, ahead of the same month last year by £84k. Runway is not the constraint.
- Debtors aged 60+ down £6.2k MoM — Whitsund and Hammersmith both responded to the structured chase sequence. Worth keeping the cadence.
- St Cuthbert's Foundation is the highest-margin charity client (19.4%) — sector benchmark says 15–17%. Heritage-merchandise mix is doing the work.
Cash position · last 12 months
Trend is up — £172k → £312k. Most of the lift in the last six months.
£k
Per-brand-customer profitability
GP% per active brand — where margin sits, where it is moving, and which deserve a pricing conversation.
Whitsund Distillery
Monthly rev
£18,800
GP rate
22.3%
Trend MoM
+0.4pt
HealthyPip's Pantry
Monthly rev
£9,240
GP rate
18.8%
Trend MoM
+0.2pt
ReferenceNorthern Brew Co
Monthly rev
£5,500
GP rate
16.2%
Trend MoM
flat
HealthyHammersmith Vermouth
Monthly rev
£4,400
GP rate
14.1%
Trend MoM
-1.1pt
WatchSt Cuthbert's Foundation
Monthly rev
£3,100
GP rate
19.4%
Trend MoM
+0.6pt
HealthyRivermouth Trust
Monthly rev
£2,300
GP rate
15.8%
Trend MoM
flat
Watch
Top debtors · aged
Five largest outstanding balances with age in days. Anything past 30 sits with chase automation.
Whitsund Distillery
£28,400
22d
Pip's Pantry
£18,700
14d
Hammersmith Vermouth
£12,800
38d · overdue
Northern Brew Co
£9,100
12d
St Cuthbert's Foundation
£7,300
41d · overdue