Monday 13 July

TeamPip's Pantry

Jamie's voice slot

Viewing as
JBallJWLM

Drafts for Jamie only. Each piece in Jamie's voice, sector-tagged for context.

Content → Pipeline attribution

What the last 30 days of content has put into the book. Computed across the team.

Last 30 days

  1. 4

    Posts published

    Across three voices

  2. 9

    Inbound enquiries

    From 7 accounts

  3. 6

    In pipeline

    Engaged / Discovery

  4. 0

    In proposal

    Decision near

  5. 1

    Won

    £10k/mo weighted

Sector

JWJamie·Subs·LinkedIn·17 May

Returns rate on subs is a leading indicator. Most brands treat it as a lagging one.

Returns rate on subs is a leading indicator. Most brands treat it as a lagging one. A 6% returns spike this month is a 12% churn spike next month. Always. The customers who return the box this month are signalling they're done. The cancellation comes 30 days later. If you wait for the cancellation number to move, you've already lost the cohort. The intervention has to happen the week the returns move. How quickly does your 3PL surface this? Daily? Weekly? Monthly in a board pack?

JWJamie·Drinks·LinkedIn·20 May

Carrier consolidation by region: the move drinks brands keep ignoring

Carrier consolidation by region: the move drinks brands keep ignoring. Most drinks brands use 2-3 carriers and split shipments by weight. Smart move on cost. Terrible move on customer experience. We've found that consolidating to one carrier per postcode region (not per shipment) cuts negative-review-by-postcode by ~40%. Same cost. Better experience. The data is in the carrier-by-postcode reports nobody is running. If you don't know your worst region by carrier, you are paying for an avoidable churn problem.

InterSend