Monday 13 July

TeamPip's Pantry

Jamie's voice slot

Drafts for Jamie only. Each piece in Jamie's voice, sector-tagged for context.

Content → Pipeline attribution

What the last 30 days of content has put into the book. Computed across the team.

Last 30 days

  1. 4

    Posts published

    Across three voices

  2. 9

    Inbound enquiries

    From 7 accounts

  3. 6

    In pipeline

    Engaged / Discovery

  4. 0

    In proposal

    Decision near

  5. 1

    Won

    £10k/mo weighted

Sector

Top performers · last 30 days

Sorted by inbound attribution into the pipeline.

9 total inbounds

#1
JWJamie·Subs·LinkedIn·8 May

Speciality coffee subs have a per-unit problem

Speciality coffee subs have a per-unit problem. Per-bag cost looks small. Multiplied across 800 subscribers, with a weekly refresh schedule and a roastery 4 hours from the despatch warehouse, it isn't. We work with two roasters who moved their packing to InterSend last quarter. Both saw per-unit fulfilment cost drop 23% — not from cheaper labour, but from cutting the roastery-to-warehouse leg out of the operation. If you're a coffee sub roasting in one place and despatching from another, that gap is where the margin lives.

Impressions

4,820

Reactions

71

Comments

14

Inbounds

3

→ Pipeline

#2
JWJamie·Drinks·LinkedIn·5 May

Three things craft drinks brands underestimate when moving to DTC

Three things craft drinks brands underestimate when moving to DTC. 1. Bottle weight pushes you into carrier brackets that flip the per-order maths. 2. Age-verified delivery costs more per attempt than per success. 3. Glass breakage compounds across the customer service tail, not just the replacement unit. I'm seeing distilleries plan their first DTC year off a per-bottle shipping cost. None of them survive Q2 of the plan. Plan off contribution per order, not unit cost. The maths is different. The decisions follow.

Impressions

5,670

Reactions

92

Comments

18

Inbounds

2

→ Pipeline