Tuesday 14 July

Jamie's voice slot

Viewing as

JohnJBall JamieJW LaurenceLM

Drafts for Jamie only. Each piece in Jamie's voice, sector-tagged for context.

Content → Pipeline attribution

What the last 30 days of content has put into the book. Computed across the team.

Last 30 days

4
Posts published
Across three voices
9
Inbound enquiries
From 7 accounts
6
In pipeline
Engaged / Discovery
0
In proposal
Decision near
1
Won
£10k/mo weighted

Sector

All sectors Subscription boxes Drinks & alcohol Charities

Top performers · last 30 days

Sorted by inbound attribution into the pipeline.

9 total inbounds

JWJamie·Drinks·LinkedIn·5 May

Three things craft drinks brands underestimate when moving to DTC

Three things craft drinks brands underestimate when moving to DTC. 1. Bottle weight pushes you into carrier brackets that flip the per-order maths. 2. Age-verified delivery costs more per attempt than per success. 3. Glass breakage compounds across the customer service tail, not just the replacement unit. I'm seeing distilleries plan their first DTC year off a per-bottle shipping cost. None of them survive Q2 of the plan. Plan off contribution per order, not unit cost. The maths is different. The decisions follow.

Impressions

5,670

Reactions

Comments

Inbounds

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