Drafts for Jamie only. Each piece in Jamie's voice, sector-tagged for context.
Content → Pipeline attribution
What the last 30 days of content has put into the book. Computed across the team.
Last 30 days
4
Posts published
Across three voices
→
9
Inbound enquiries
From 7 accounts
→
6
In pipeline
Engaged / Discovery
→
0
In proposal
Decision near
→
1
Won
£10k/mo weighted
Sector
JWJamie·Drinks·LinkedIn
Breakage rates on glass: what the carriers do not want you to know
Breakage rates on glass: what the carriers do not want you to know.
Royal Mail Tracked 48: 0.9%.
Yodel: 2.4%.
Generic 2-man pallet: 0.3%.
But the cost-per-breakage is not just the unit. It's the customer service time, the replacement-and-refund double-touch, the Trustpilot review, the lost lifetime value.
We model breakage at £19 per incident — well above the £6.50 wholesale cost of the bottle.
If you're a drinks brand and the only number you look at is unit shipping cost, you're missing 80% of the picture.
JWJamie·Drinks·LinkedIn
The new HMRC excise audit window: what drinks brands need to know
The new HMRC excise audit window kicks in this autumn.
If you ship duty-suspended stock and you cannot reconcile every movement against a registered bonded warehouse, you are in trouble.
The brands that survive this are the ones with proper W6/W8 reconciliation built into the pick process. The brands that don't are the ones still tracking it in a spreadsheet next to the despatch sheet.
We've helped two distilleries clean theirs up this quarter. The third is mid-audit and ringing us hourly.
If you're a UK distiller or alcohol importer, this is the deadline that matters.